Case Study

Landing page design for a remote staffing company

Jan, 2023

$67M total · Series B

Designed the landing page for Accodal's go-to-market push. Clean, conversion-focused — built to turn business owners into leads.

Design

Figma

The Challenge

Accodal had a strong offer — a fully managed remote hiring service that could cut payroll costs by up to 70% — but explaining it clearly to skeptical U.S. business owners was the real design challenge. The landing page needed to build trust fast, simplify a complex process, and make the value obvious enough that visitors would take the next step and book a consultation.

The Process

Research & Discovery

Before opening Figma, I dug into Accodal's offer, their audience, and the competition — understanding what U.S. business owners actually needed to see before trusting a remote hiring service.

Wireframes & Structure

I mapped out the page structure first — deciding what sections were needed, in what order, and how to guide a skeptical visitor from curiosity to consultation request.

High-Fidelity Design

With the structure validated, I moved into full visual design — building a polished, modern landing page in Figma that balanced trust-building aesthetics with clear conversion paths.

Handoff

Final designs were packaged and handed off to the development team. The vision was there — execution on their end was a different story.

Visual Design

Remote hiring is a hard sell — business owners are skeptical by default. The design had to feel polished and credible before a single word was read. Modern layouts, clean typography, and a professional aesthetic did the heavy lifting.

CRO Structure

Every section of the page had a job. I structured the content to address objections in the right order — leading with the value, backing it with proof, and funneling visitors toward one clear action.

Clear Value Prop

Accodal's offer is genuinely compelling — up to 70% savings on payroll — but burying it kills conversions. I made sure the headline earned attention fast and the supporting content made the decision feel obvious.

The Impact

Accodal came in with a strong offer but needed a landing page that could do it justice. The design made a complex, trust-dependent service feel approachable and credible — structuring the page to walk skeptical visitors through the value prop, address their objections, and arrive at the consultation CTA with confidence. Clean, modern, and built to convert.

Testimonial

Hear it from Accodal

From new landing pages to ongoing improvements, I help teams ship quickly and keep their marketing moving.

Jack was a fantastic collaborator. He kept us informed every step of the way and was incredibly easy to work with. The quality of his work truly stood out, and I wouldn't hesitate to recommend him for any upcoming projects.

Allen Douglass

Co-Founder, Accodal