Case Study

Data platform for complex machines

Dec 1, 2025

$67M total · Series B

Webflow development for a multi-team website redesign across product, marketing, and design.

Development

Ongoing Support

Design Support

Webflow

Figma

The Challenge

Sift needed a website they could confidently send traffic to as they scaled. GOAL, the branding agency leading the rebrand, partnered with me to develop the new site and bring the updated brand to life in Webflow.

The Process

Prepare Assets

With imagery and video produced by Ink, I worked with the team to optimize these assets for the web—ensuring they were responsive and kept page load times low.

Develop in Webflow

With designs finalized, I developed the site in Webflow, creating responsive layouts and scalable components that made the site easy for the team to maintain and expand.

Polish & Test

Before launch, the site was tested across devices and browsers to ensure responsive layouts, smooth interactions, and reliable performance.

Prepare Assets

After launch, I continued working with the team to implement updates, refine pages, and support new content as the site evolved.

Motion Graphics

Integrated Ink's product videos with custom code — looped and triggered at precise scroll positions for maximum impact.

Blog Filtering

Finsweet Attributes powering CMS-native blog filtering — users search and filter by tags without leaving Webflow's structure.

Integrations

HubSpot and Ashby wired directly into the site — demo forms feed marketing automation, careers page syncs roles automatically.

The Impact

Sift was already one of the most exciting companies in hardware observability — trusted by the likes of ULA, Astranis, and K2 Space, and backed by founders who built monitoring systems for rockets at SpaceX. The new site launched in January 2026. By March, they closed a $42M Series B led by StepStone with participation from Google Ventures, bringing their total raised to $67M. A great company, with a website finally built to match.

Testimonial

Hear it from Sift

From new landing pages to ongoing improvements, I help teams ship quickly and keep their marketing moving.

Working with Jack has felt like having an in-house developer to help build our website. He has given us great velocity and is extremely responsive to all our requests. He’s hardworking and enjoyable to collaborate with. I don’t think I’ve ever heard him say, “I can’t do that”.

Russ Parrish

Head of Design, Sift