Case Study

Health research, built for real participants

Jan 1, 2025

Bootstrapped

End-to-end Figma design and Webflow development for a clinical research platform, including a custom study finder.

Development

Ongoing Support

Design

Webflow

Figma

The Challenge

Alethios had great a product that needed to be explained clearly to two very different audiences: researchers looking to fill studies, and everyday people trying to understand if a study was right for them. The challenge was building something credible enough to earn trust from day one, while making a technically complex subject feel approachable.

The Process

Prepare Assets

I worked closely with Zeenia to understand the product, the audience, and the brand — then translated that into wireframes and a full high-fidelity design system in Figma, iterating until every page felt right.

Develop in Webflow

With designs locked in, I built the full site in Webflow — responsive layouts, a connected CMS for the blog, and scalable components that gave the team room to grow without touching code.

Polish & Test

Before launch, the site was tested across devices and browsers to ensure everything performed cleanly — responsive layouts, smooth interactions, and a solid foundation for a brand going live for the first time.

Ongoing Support

After launch, I stayed on to support Alethios as they moved fast — building out new features like the custom Study Finder, a filtered listing page that helps patients find and connect with the right research.

Dual Audience

Alethios serves two very different people — researchers running studies, and patients looking to join one. The design had to speak to both without alienating either, balancing clinical credibility with everyday approachability.

CMS Integrated

The blog and study listings are fully connected to Webflow's CMS, so the Alethios team can publish new content, add studies, and keep every page up to date on their own — no developer needed and no bottlenecks.

Study Finder

The Study Finder is a custom-built filtered listing page that lets patients search and sort through clinical studies by category, compensation, and more — turning a complex database into something anyone can navigate.

The Impact

Alethios launched with momentum and hasn't slowed down. Their Early-Stage Program — built to give emerging consumer health, CPG, biotech, and academic teams discounted access to the platform — has grown into a multi-startup cohort, with their first graduate already running clinical studies and a 10-part series spotlighting participants underway. In April 2026, they were named a finalist in the Vitafoods Europe Startup Challenge for Most Innovative Service, Technology, or Digital Solution Supporting the Nutraceutical Industry. The platform continues to ship new capabilities, and the site has scaled alongside it — built from the start to handle wherever they're headed next.

Testimonial