Case Study

AI Recruitment powered by ATS data

Jan 1, 2025
$3.5M Seed

Full custom design in Figma and Webflow development for SquarePeg

Development
Design
Webflow
Figma

The Challenge

In a crowded recruiting space, SquarePeg's website needed to do real work — not just look good. I designed it to earn trust quickly and convert visitors into demo requests, with every decision grounded in CRO strategy.

The Process

1

Design in Figma

I worked closely with the SquarePeg team through every stage — from early wireframes to high-fidelity designs — making sure the site didn't just look sharp, but actually spoke to their target audience.

2

Develop in Webflow

With designs finalized, I developed the site in Webflow, creating responsive layouts and scalable components that made the site easy for the team to maintain and expand.

3

Polish & Test

Before launch, the site was tested across devices and browsers to ensure responsive layouts, smooth interactions, and reliable performance.

4

Hand off

Once the build was done, I trained the SquarePeg team on their CMS so they could manage the site independently — and kept a support channel open for anything that came up after.

The Work

Key Details

Webflow development for a multi-team website redesign across product, marketing, and design.

01

Motion Graphics

I worked with a motion graphics artist to make each interface composition a scene, showing real use of SquarePeg’s dashboard.

02

CMS Integrated

I made integrated many sections and pages of SquarePeg’s website with Webflows CMS since the team wanted to manage their content.

03

Load Speed

With our all of the motion graphics that we used down the landing page, it was important that I dialed in load speed.

The Impact

Since launch, SquarePeg has closed a $3.5M seed round led by Next Frontier Capital, grown their company data coverage from 3 million to over 17 million records, and expanded ATS integrations to 13 platforms — all while shipping a full v2.0 of their product. The marketing site needed to keep pace with that momentum, and the updated landing page and blog gave their team a scalable foundation to grow into.

Testimonial

Hear it from SqaurePeg

From new landing pages to ongoing improvements, I help teams ship quickly and keep their marketing moving.

Jack was a pleasure to work with. He communicated clearly and promptly, and his work was top-notch! I would highly recommend him for your next project.

Chris Stauffer
Product, SquarePeg
portrait photo of Zeenia Framroze

Project Details

Tech Stack & Integrations
Webflow
Figma
Hubspot
Slack
Zoom
Services Provided
Development
Custom Code
Design
Timeline
8

Weeks from kickoff to launch